Clarity Environmental supports 30 Days Wild campaign


We have donated £6,500 to The Wildlife Trusts in support of the charity’s 30 Days Wild campaign.

Alongside many other non-for-profit organisations, The Wildlife Trusts are dealing with unprecedented challenges caused by the coronavirus pandemic.

It has become harder than ever to restore nature whilst restrictions are in place, with vital conservation work put on hold. And yet people are connecting and seeking solace in nature more than ever before in a bid to relieve the hardships caused by lockdown.

The Wildlife Trusts, a movement of 46 charities across the UK that collectively care for 2,300 reserves, are at the sharp end of trying to deliver a public service to support health and wellbeing. Yet whilst the demands are higher than ever before, the charity says income from visitor centres and fundraisers has crashed and valuable restoration work has been put on hold.

Clarity Environmental’s charity committee, Clarity Cares, selected The Wildlife Trusts to receive a donation in honour of its annual nature challenge, 30 Days Wild, which sees thousands of people taking part to do one wild thing a day throughout the month.

David Honcoop, Clarity Environmental Managing Director, said: “This month we have challenged our own staff to take part in 30 Days Wild, encouraging each member of the team to get out every day and connect with nature and enjoy their local environments. This campaign is more important than ever before, with the benefits of nature being vital for our mental and physical health. It was only fitting, therefore, that we donate to the charity in support of the work they do to look after our nature reserves for future generations.

“Charities are facing unprecedented challenges and need our support more than ever. We feel very fortunate to be in a position to be able to do our bit by donating at this time.”

Jo Richards, Head of Communications, The Wildlife Trusts said: “We’re delighted that the team at Clarity Environmental have been taking part in the 30 Days Wild challenge this year, and have decided to support The Wildlife Trusts at this time when a connection to nature has been so important for many people.

“The Wildlife Trusts believe that everyone deserves to live in a healthy, wildlife-rich world and have the opportunity to enjoy wildlife in their daily lives. But nature is in trouble, and for it to recover we need at least 30% of our lands and seas to be managed for wildlife. We know this is possible, but we all need to work together to achieve it – which is why it’s so important to have the support of organisations like Clarity Environmental.”

In addition to its donation to The Wildlife Trusts, Clarity has also given to a range of other charities this month who are either impacted by the coronavirus, or whose work is more important than ever during the pandemic. The following charities have received a donation: Medical Detection Dogs, The Trusell Trust, Refuge and Age UK.

Read our blog for The Wildlife Trusts

Our Head of Communications, Lucy Brooks, was asked to write a blog about our involvement on the 30 Days Wild campaign. You can read the blog on The Wildlife Trusts website to see how we have used the campaign to connect with our colleagues whilst working from different locations.

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