We have made a pledge to donate at least 1 per cent of our profits each quarter to charitable causes or awareness campaigns.
All of our Clarity Cares donations are managed by our internal charity committee who meet four times a year to decide on the causes, charities or projects that our business will choose to support each quarter.
Whale and Dolphin Conservation Urban Beach Cleans
We are excited to support the launch the WDC's online initiative to increase the number of #UrbanBeachCleans taking place across the UK.
As the leading charity dedicated to the protection of whales and dolphins, the WDC is hoping to increase awareness of the dangers of plastic waste to marine life. The Urban Beach Clean website is part of the 'Plastic is #NotWhaleFood' projects, which are supported by TV presenter Julia Bradbury and BBC Springwatch's Michaela Strachan.
With up to 95 per cent of litter in our oceans coming from our towns, cities and villages, the WDC is hoping to increase awareness of the dangers of plastic waste to marine life and encourage people to help tackle plastic pollution in their local area.
#UrbanBeachCleans are local area litter picks that reduce the huge amount of plastic that makes its way from our urban areas into the ocean.
We have supported the development the website to feature an interactive map, allowing people to register existing events and find upcoming litter picks in the local community. As a direct result, we have also participated in our first local #UrbanBeachClean, with the Clarity team doing their own litter pick in Brighton, collecting over 300 pieces of litter in one hour.
"We're so delighted that Clarity Environmental has chosen to support our #UrbanBeachCleans. Their generosity has meant that people up and down the country will soon be receiving free litter picking equipment and support organising their own Urban Beach Cleans, which has a positive impact for marine wildlife" says WDC's partnerships manager, Abbie Cheesman.
We look forward to seeing more Urban Beach Cleans being organised around the country.
Sponsoring a cycling challenge to help tackle homelessness
With our business based in one of the worst homelessness hotspots in the country, we are acutely aware of the difficulties facing those who live without a permanent home. So, when we heard about local man, Colin Shove, who set himself a challenge to take part in the Devils Punch Sportive, a 78 mile cycle ride through the hills of the North Downs, our Clarity Cares committee was keen to sponsor him.
Charities that help those without a home are close to our hearts and Colin's challenge was on behalf of St Mungo's. The charity has existed for nearly 50 years, working to prevent homelessness and support people at every step of their recovery. Outreach teams go out each night in London, the South West and South coast to help those who are sleeping rough to move away from the streets. They also provide a bed and support to over 2,800 people.
Colin explained the motivation behind his rigorous cycling challenge and why he chose to do it on behalf of St Mungo's; "Homelessness is something that is all too easy to overlook. Living in Brighton we constantly see people living on the streets and one can almost become desensitised or immune to the constant requests for help. How, as such a privileged society, have we allowed so many to slip through the cracks?"
"I wanted to do something more than hand out loose change and have been so impressed with St Mungo's approach; using outreach workers to get people inside overnight and finding their strengths and reigniting skills and interests to create lasting change."
We sponsored Colin £1,000 to complete this gruelling challenge, which he said gave him essential motivation to continue his training prior to taking part. We were pleased to receive news that Colin had successfully completed the full 78 mile ride, an outstanding achievement.
Giving independence to sports tetraplegics
Regain is the only charity dedicated to helping British men and women who have become tetraplegic as a result of a sporting injury, whether that be from a rugby, horse riding, trampolining, diving or gymnastics accident.
This unique charity provides lightweight and electric wheelchairs that enable those with limited movement in their arms to move themselves around and perform day-to-day tasks. They also provide specialist wheelchairs that can help those who want to get back into sports, and computers with voice activated software, transforming the available educational and employment opportunities.
Communications Manager, Lucy Brooks, recommended the Regain charity to the Clarity Cares committee after hearing how it had transformed the life of her friend, Piers Stone, who was injured in a skiing accident.
On hearing about the donation, Piers said: "Regain offers a lifeline to those who have suffered a cervical spinal injury providing grants for specialist equipment, practical and emotional support to help people live independently. The charity has also enabled me to hold onto my sense of adventure and has allowed me to continue to physically challenge myself. Over the years I have taken part in many Regain hand cycling adventures across the world, riding through Kenya, Cuba, Egypt amongst others, whilst also raising money for Regain."
"I was blown away when I heard about the very generous donation from Clarity. These much-needed funds will help the charity in its vital work to give independence to someone who has had a life-changing accident like myself."
Combatting mental health problems
The wellbeing of our staff is important to us at Clarity, and we have taken active steps to help our employees look after their minds as well as their bodies. Approximately 1 in 4 people in the UK will experience a mental health problem each year and for that reason we are keen to support charities that are aimed at improving and protecting mental health.
One such organisation is Combat Stress. We are pleased to have donated £1,500 to this vital charity that has been helping former servicemen and women deal with trauma-related mental health problems such as anxiety, depression and posttraumatic stress disorder (PTSD), for almost a century.
Today, Combat Stress provides lifechanging treatment to veterans from every service and every conflict. Whether it is on the phone, online or in the community at one of their specialist centres, they offer a range of treatment programmes, therapies and support to help with mental health problems.
We are pleased to incorporate our own passion for providing mental health awareness and support to a charity that can be essential for veterans in breaking down the stigma associated with mental health.
Clarity receives Gold membership for MCS
We are pleased to have received Gold corporate membership of the Marine Conservation Society (MCS), the UK's leading charity for the protection of our seas, shores and wildlife. A place for leisure, sport, and holidays for millions each year, our seas and coast are under immense pressure.
Every day millions of microplastics enter the sea from personal care products such as scrubs and toothpastes, and an increasing amount of litter is ending up in our seas. The MCS says it removed an astounding 568,000 pieces of litter from our coasts in one year alone.
By becoming corporate members, we are showing our support for the organisation's work to safeguard their future and ensure they are healthy, pollution free and protected. We look forward to receiving and sharing news on their important work over the next year.
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