We have made a pledge to donate at least 1 per cent of our profits each quarter to charitable causes or awareness campaigns.
All of our Clarity Cares donations are managed by our internal charity committee who meet four times a year to decide on the causes, charities or projects that our business will choose to support each quarter.
Transforming a life with a Clarity puppy
We are thrilled to partner with UK charity, Canine Partners, by sponsoring a Clarity puppy, Claro, that will help transform the life of someone with a physical disability.
Canine Partners provides assistance dogs to those with physical disabilities, such as Multiple Sclerosis, Cerebral Palsy or spinal injuries. The charity selects and trains puppies to help with everyday tasks that are difficult, painful or impossible for someone with a disability, such as opening and closing doors, unloading the washing machine, pressing buttons and fetching help in an emergency.
Our commitment to donate £20,000 over the next four years will support Claro from his selection at 8 weeks old, right through to his retirement. He will be carefully matched with an adult who has a disability, receiving many months of training to help with even the most complex tasks that meet the companion's needs and lifestyle, before he goes to live with its companion.
We are pleased to be supporting this charity that provides independence to those that could otherwise feel isolated.
In a visit to the Canine Partners Southern Training Centre, Chief Executive Nicola Martin explained what our donation means to the charity: "We are delighted that Clarity has chosen to support Canine Partners over the next four years and help us train and partner one of our amazing dogs with someone whose life will be transformed by the support of an assistance dog. We rely on support from organisations like Clarity to help us fulfil our mission and it was wonderful to meet some of the team and show them around one of our purpose-built training centres. We look forward to sharing photos and updates of Claro and developing our partnership with Clarity over the coming years."
Claro, a black Labrador cross Golden Retriever, was born on 31 July 2018. He is currently under the watchful eye of a Canine Partner trainer in Somerset and is at home with one of the dedicated and experienced volunteer puppy parents. He is learning basic obedience and how to walk nicely on a lead in the garden, as well as getting used to toileting on command.
Claro will stay with his puppy parent until he is around 14 to 18 months old. After this period, he will go to the Canine Partners Training Centre to learn advanced tasks. He will be assessed to ensure he has all the required skills to become a Canine Partners assistance dog, before going to live with a companion, providing the gift of independence to someone with a disability.
We look forward to keeping you updated on Claro's progress.
Celebrating charity milestone with a donation
We have given support to a charity-run café in West Sussex that is helping to provide employment and social opportunities for people with learning disabilities.
Buddy's café, which is run by Worthing Mencap, welcomes around 300 visitors each week and helps to facilitate active participation in the local community for people with learning disabilities, providing work experience opportunities and a welcoming venue to meet friends. Worthing Mencap is one of over 400 local groups that support national charity, Mencap, by providing a network across England, Northern Ireland and Wales. The charity was established over 60 years ago by a group of parents who wanted to improve the services available for people with learning disabilities.
They have been instrumental in setting up local services and championing the rights of individuals and their families, directly improving the facilities and opportunities available. According to Mencap, there are 1.4 million people with a learning disability in the UK, many of whom face difficulties around employment and socialising. We are delighted to have donated £500 in support of Buddy's café, which is working to help address these issues, as the local charity celebrates 60 years.
Richard Deniese Business Development lead at Worthing Mencap, explained more about how our donation will help: "Clarity's donation goes towards supporting people in our local community with learning disabilities to learn and practice the skills needed to be in the work place or a part of the community. This helps to dismiss the myth that people with a learning disability are unemployable or unable to live fulfilling lives."
Supporting a vision to stop plastic pollution in a generation
There is an increasing amount of startling evidence on the amount of plastic finding its way into our rivers and seas, and it is now impossible to escape the disturbing consequences of our throwaway culture.
In 2009, filmmaker Jo Ruxton produced the award-winning documentary film, A Plastic Ocean. Having previously worked on the BBC's Blue Planet, Jo was determined to tell the world about the harm our plastic addiction was doing to the marine environment, and the possible human costs. The film was launched on a global scale and in a bid to take the message of the film beyond its release, Jo co-founded the not for profit organisation, Plastic Oceans UK.
Plastic Oceans UK is the UK's first environmental NGO focused on plastics. The organisation's vision is to stop plastic pollution in a generation and now has three pillars of identity: science, sustainability and education. Having worked within the packaging industry since the start of our business, our Clarity Cares committee has pledged to support organisations that are working to protect our oceans and marine life from the impacts of packaging. By donating £1,500 to Plastic Oceans UK this quarter, we are supporting their new sustainability programme, working with businesses and educators to assist a transition in their use of plastics; encouraging waste reduction, material replacement and other activities aimed at reducing our plastic footprint and preventing plastic from getting into the oceans.
Plastic Oceans Technical Director, Dr Geoff Brighty, said of our donation: "We are delighted to be working with Clarity Environmental on this critical ocean issue. As an 'evidence-based' NGO, we use the best available scientific knowledge in our education programmes and sustainability advice to business and Government. Your donation has funded us to generate new, up to date evidence on 'plastics - the material' and 'economics of plastics' for both our teaching packs and a new e-learning platform. Through these resources, we will be able to reach students and their teachers, and our growing business community, who need the right context on plastic for their future business decisions."
Sponsoring Jack Sparrow for fundraising event
We were happy to lend our support to a local fundraising event run by the Adur Special Needs Project (ASNP). Held in July, this fun event had children and their families going on the hunt for a range of characters from their favourite books, films and television programmes, with a prize given to the family to find all the characters the quickest.
The Clarity team chose to sponsor legendary pirate of the Seven Seas, Jack Sparrow, who was joined by Stormtroopers, Marvel Superheroes, Harry Potter and Disney Princesses.
ASNP has been supporting local families with children who have special or additional needs and disabilities such as Autism, Fragile X Syndrome and ADHD. Heidi Rush, Event Organiser and one of the Charity's trustees, said of the event, which was to help the charity continue to provide services well into 2019 and beyond: "It was a bigger success than I could ever have imagined. I want to say a very big thank you to all our volunteers and characters who gave up their time for the charity and look out for our next event."
Heidi has worked with our business for many years, providing HR support, and we were delighted to support the charity that provides such a valuable service for children and their families.
Getting dog muddy for charity
Managing Director, David Honcoop, took on his own challenge for Battersea Dogs Home in September 2018, running a 5K Muddy Dog Challenge with his Labrador, Stanley. This event marked a return to fitness for David and the Clarity Cares committee was delighted to support the event, with a donation of £1,500.
Since welcoming their first stray dog in 1860, Battersea now looks after 7,000 animals every year, providing care until either their owners or a loving new home can be found.
Battersea's Muddy Dog Challenge is a dog-friendly obstacle course, with plenty of mud thrown in, that helps the charity raise money for the thousands of lost, abandoned and unwanted dogs and cats that come into their care.
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