Our heritage

Clarity, or API Trading as the business was initially named, was established by David Honcoop in 2002. API Trading was re-branded as Clarity Environmental when we relocated to Woodingdean Business Park in 2009. However the heritage of the business goes much further back.

Over eighty years ago, in 1933, the Adams family transport business was established by David's great-grandmother, grandfather and great-uncle. When David's father John joined, the company developed into one of the largest family-owned waste disposal companies in the UK. Services including hazardous and non-hazardous waste disposal and operating toxic waste landfill sites. The family business was subsequently sold, and in 1999 John became one of the first independent brokers of packaging recovery notes PRNs.

Clarity was initially set up for the sale of PRNs, but we have since experienced substantial and rapid growth. Now, not only are we one of the UK's largest traders of PRNs, we have returned to our roots by continually expanding our recycling and waste division.

Our heritage in the industry means we have developed unrivalled expertise and robust relationships with material reprocessors, transport providers, and waste management companies. This enables us to deliver strong savings and an exceptional service to our customers.

Whilst our business has firm roots in the past, we are forward thinking and ambitious, and continually adapt and grow our operations as the resource, reuse and recycling market expands. Our waste to fuel network is growing, our WEEE compliance and packaging compliance schemes are well established and we constantly evolve our tailor-made waste and recycling solutions as requirements and technology change and develop.

Latest news

Clarity Environmental Exceed Expectation in Environmental Agency Audit

We are delighted to announce that our packaging producer compliance scheme Comply with Clarity has passed a full assurance audit from the Environment Agency, who report that our scheme Exceeds Expectation, identifying several areas of best practice.…

Clarity supports City to Sea with two new cities refill stations

We are proud to announce our partnership with environmental campaigning organisation City to Sea, supporting its Refill campaign. We are excited to see the impact campaigns such as this have on our behaviour and attitudes to single use plastic by providing easily accessible alternatives.…

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