Our heritage

Clarity, or API Trading as the business was initially named, was established by David Honcoop in 2002. API Trading was re-branded as Clarity Environmental when we relocated to Woodingdean Business Park in 2009. However the heritage of the business goes much further back.

Over eighty years ago, in 1933, the Adams family transport business was established by David's great-grandmother, grandfather and great-uncle. When David's father John joined, the company developed into one of the largest family-owned waste disposal companies in the UK. Services including hazardous and non-hazardous waste disposal and operating toxic waste landfill sites. The family business was subsequently sold, and in 1999 John became one of the first independent brokers of packaging recovery notes PRNs.

Clarity was initially set up for the sale of PRNs, but we have since experienced substantial and rapid growth. Now, not only are we one of the UK's largest traders of PRNs, we have returned to our roots by continually expanding our recycling and waste division.

Our heritage in the industry means we have developed unrivalled expertise and robust relationships with material reprocessors, transport providers, and waste management companies. This enables us to deliver strong savings and an exceptional service to our customers.

Whilst our business has firm roots in the past, we are forward thinking and ambitious, and continually adapt and grow our operations as the resource, reuse and recycling market expands. Our PRN trading division continues to experience year-on-year growth, our waste to fuel network is expanding, and our WEEE compliance and packaging compliance schemes are well established.

Latest news

Extended Producer Responsibility: We want your views

The government has confirmed the second round of consultations on Extended Producer Responsibility will take place in early 2021.…

Defra issues first progress report on Resources and Waste Strategy

The Department for Environment, Food and Rural Affairs (Defra) has published its first progress report on the Resources and Waste Strategy, providing a baseline for measuring performance and progress against the aims of the strategy.…

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