Keep Britain Tidy

Keep Britain was founded in 1954 when the National Federation of Women’s Institute passed a resolution to “Keep Britain Tidy”

This charity works with people, businesses, local authorities and government to educate, innovate and inspire; improving the environment on everyone’s doorstep.

Keep Britain Tidy runs the country’s biggest ever mass action environmental campaign. We donated to the charity in Quarter 2 of 2019 on behalf of our own Brighton to Lands End litter pick, which was run alongside the Great British Spring Clean campaign and highlighted the importance of the work they do. Having reached our target of 250 miles, we donated £5 for every mile completed.

Over the course of the campaign, there were 17,097 clean-ups, 957,377 bags of litter (around 39% will be recycled) and 1.1 million hours spent litter picking. We celebrated the success of the campaign alongside some amazing organisations and companies at Westminster, hearing from some inspiring Litter Heroes.

Lucy Brooks, our Communications Manager was extremely proud to see so many businesses and volunteers committing to environmental charities:

“As a team we spent over 80 hours litter picking and the volume we cleared really shocked me. I think the outcome of the campaign by Keep Britain Tidy has not only made a real impact to green spaces across the country but raised public awareness about the volume of litter we must combat. Until you go out to clear litter you can’t appreciate how much there is, with 563,163 people volunteering this year that a lot of people now considering where their waste goes and the potential harm it can do. I hope to see the amount of people getting involved grow year on year.”