Meet the Team

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David Honcoop

Founder and Managing Director

David’s background is in the waste, recycling and telecom sectors. Starting out with his family waste business he operated landfill sites and a waste collection fleet. David also negotiated the sale of landfill space for Biffa and collection contracts for UK Waste and The Erith Group.

In 2000 David changed career direction, taking a break from the waste industry to join MCI, selling voice and internet solutions. Here he gained extensive experience in the high-tech sector specialising in high-speed internet connections, website development and hosting.

David returned to the waste sector in 2002, establishing Clarity Environmental (initially API Trading) to focus on packaging recovery note (PRN) sales. Since then, Clarity has continued to experience substantial growth and is now one of the UK’s largest trader of PRNs.

In 2007, David became a director and shareholder of Econo-Weee, a WEEE compliance scheme that soon became an integral part of Clarity and was the inspiration to develop the Recycle with Clarity initiative.

In addition, David has launched Restored Earth, an organisation to pioneer the acquisition, decontamination, restoration and planting of land to create natural habitats and provide public amenity and education.

Today, David works on brand development, negotiating larger contracts, risk analysis and spends a lot of his time troubleshooting any issues that arise to ensure the continued smooth running of the business.

Want to join our team?

Whatever your skills, we value integrity, honesty, loyalty and continual self-improvement. If we sound like the kind of company you would like to be a part of, and think you have the skills that could benefit our business, please get in touch by sending your CV and a covering letter to vacancies@clarityenv.eu.

Packaging companies urged to improve data to comply with ‘green’ claims law

Packaging companies urged to improve data to comply with ‘green’ claims law

24th September 2021

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DRS proposals face criticism from green groups

The proposed Deposit Return Scheme (DRS) for England faces push back from green groups in the debate between sizes and types of containers in scope.

26th August 2021

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RDF exports see significant drop

RDF exports from England totalled 1.35 million this year, according to analysis. This indicates a 25% fall over a year, and a fall of 35.2% for exports to the Netherlands.

22nd August 2021

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Contact Us

0845 129 7177 info@clarityenv.eu

9 & 10 Hunns Mere Way
Woodingdean Business Park
Brighton
BN2 6AH

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