Meet the Team

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David Honcoop

Founder and Managing Director

David’s background is in the waste, recycling and telecom sectors. Starting out with his family waste business he operated landfill sites and a waste collection fleet. David also negotiated the sale of landfill space for Biffa and collection contracts for UK Waste and The Erith Group.

In 2000 David changed career direction, taking a break from the waste industry to join MCI, selling voice and internet solutions. Here he gained extensive experience in the high-tech sector specialising in high-speed internet connections, website development and hosting.

David returned to the waste sector in 2002, establishing Clarity Environmental (initially API Trading) to focus on packaging recovery note (PRN) sales. Since then, Clarity has continued to experience substantial growth and is now one of the UK’s largest trader of PRNs.

In 2007, David became a director and shareholder of Econo-Weee, a WEEE compliance scheme that soon became an integral part of Clarity and was the inspiration to develop the Recycle with Clarity initiative.

In addition, David has launched Restored Earth, an organisation to pioneer the acquisition, decontamination, restoration and planting of land to create natural habitats and provide public amenity and education.

Today, David works on brand development, negotiating larger contracts, risk analysis and spends a lot of his time troubleshooting any issues that arise to ensure the continued smooth running of the business.

Want to join our team?

Whatever your skills, we value integrity, honesty, loyalty and continual self-improvement. If we sound like the kind of company you would like to be a part of, and think you have the skills that could benefit our business, please get in touch by sending your CV and a covering letter to vacancies@clarityenv.eu.

EPR is coming- is your data ready?

The introduction of EPR is well on its way and eligible businesses should be preparing for the new regulations now.

21st June 2022

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EPR to revolutionise recycling rates in the UK

With recycling rates falling by 2% (44%) across England and the failure to meet the 2020 target of 50% of household waste to be recycled, consumers and those in the waste industry alike question what the solution is to falling recycling rates. 

31st May 2022

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April data released

The monthly data for April, published on May 10th, shows low production across most PRN grades apart from wood.

31st May 2022

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Contact Us

0845 129 7177 info@clarityenv.eu

9 & 10 Hunns Mere Way
Woodingdean Business Park
Brighton
BN2 6AH

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