About Us

It is our mission to help improve lives, protect nature and make the environment around us a better place to live.

We achieve this by helping businesses comply with environmental regulations, offering ethical and sustainable solutions for the best possible price.

Our History

Clarity Environmental was founded in 2002 by our Managing Director, David Honcoop. With a family heritage in the waste and recycling industry, our business initially traded in packaging recovery notes, the evidence of recycling needed by packaging producers to comply with the regulation.

The business experienced rapid and substantial growth and we soon became known as one of the UK’s largest traders of PRNs.

Working at Clarity

We re-branded in 2010, changing our name from API Trading to Clarity Environmental. The move to our current premises in Woodingdean, near Brighton, enabled us to expand the team, which continues to grow today.

Our Business Today

We are an ambitious team and pride ourselves on our ability to evolve alongside new technologies and adapt to changes in the industry. Whilst our PRN trading division remains a core part of our business, we have diversified into other areas within the resources and recycling sector and our services today provide a range of environmental compliance, trading, recovery and recycling services.

At the heart of Clarity is our mission to use our success to make a difference; improving lives, protecting nature and making the environment around us a better place to live.

Our Services

PRN Trading

Scrap Battery Recycling

Packaging Compliance

Waste to Fuel

WEEE Compliance

Our Culture

We are passionate about being a good business that does good; for those we work with, for those who work for us, and for the world around us. We care about our people. They are our number one asset and we support the personal growth of each member of our team.

In return, we are proud of their ambition and dedication to maintaining the highest quality standards in the delivery of our services.

We also care about our customers and suppliers, who we ensure receive a friendly, fair and honest service of the highest quality, whilst offering value for money.

Making a Difference

We have made a pledge to donate at least 1 per cent of our profits each quarter to charitable causes or awareness campaigns. This commitment supports our mission to use the success of our business to do good; allowing our employees and those we work with to make a difference.

Our business has been built on ethical principles, and this mission, alongside our vision and values are now deeply rooted in our business. Shared by our team, they are the foundation for all that we do.

Scotland’s DRS delayed until October 2025 “at the earliest”

On Wednesday the 7th June, Circular Economy Minister, Lorna Slater announced that Scotland’s Deposit Return Scheme will be delayed until October 2025 "at the earliest"

9th June 2023

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EPR for packaging: How to prepare

To assist businesses in preparing for EPR, Clarity has put together the following guide on what you need to do in order to comply with UK EPR, and how to prepare for phase two of the new legislation.

7th June 2023

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Progress Towards 2023 Recycling Targets: April data release and updated 2023 obligation

April was a weaker month for UK recycling with many grades missing their monthly targets, however with the current obligation data available, most grades appear remain ahead of year to date targets, with Glass being the only grade falling behind.

7th June 2023

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