API to Clarity Rebranding

In 2009, API Trading was rebranded as Clarity Environmental, following our relocation to Woodingdean Business Park. In order to fit personnel from both Clarity and Econo-Compliance under one roof, space was needed to expand, and the new location gave us that. Staying in the Brighton area was of great importance, as we were keen to reduce our carbon footprint as much as possible.

The location – situated on the beautiful South Downs – has excellent road and bus links, ensuring that both visitors and staff can avoid the traffic in the centre of Brighton. The site is energy efficient with wind-powered lighting, and has space for an extensive internal recycling policy.

Following the move, the name 'API Trading' no longer seemed to reflect the ethos of the company, and 'Clarity Environmental' best expressed the attitude of our organisation.