David Adams

Managing Director

David’s background is essentially in the Waste, Recycling and Telecom sectors. He operated landfill sites and a waste collection fleet for his family business. David negotiated the sale of landfill space for Biffa and collection contracts for UK Waste and The Erith Group.

A complete career change occurred in 2000 when David left the waste industry to join MCA, selling voice and Internet solutions. It was here that he gained extensive experience in the high-tech sector specializing in high-speed Internet connections, website development and hosting.

In 2002, David established Clarity Environmental (previously API Trading) to focus on P(E)RN sales. In just eight years, Clarity experienced substantial growth and is now one of the UK’s largest trader of P(E)RNS.

In 2007, David became a director and shareholder of Econo-Weee, which is now the UK’s fastest growing WEEE compliance scheme in terms of membership.

David has launched Restored Earth, an organisation to pioneer the acquisition, planting, decontamination and restoration of land to create natural habitats and provide public amenity and education.

Likes: the great outdoors, Labradors, good design, meditation, collecting tropical plants.

Dislikes: narrow-mindedness, stifled creativity, hate, Russian salad.